Naudilus Media

No junk mail here. Email Marketing Done Right.​

On any given day, all 5 of our email inboxes get overwhelmed with incoming emails giving us something to do in our spare time – namely, marking them all read or unsubscribing. Every once in a while, an email title captures our eye and then after being opened, it captures our full attention. Naturally, we click it, share it, and save it.

Extraordinary email marketing campaigns need to be cleverly crafted to grab a person’s attention amidst all the other junk. Marketing emails need to be personalized, paired with intriguing graphics, and optimized for both desktop and mobile devices. Finally, you need a call-to-action that works.

At its core, email marketing is a very simple process of creating useful content for your readers. If you want astronomic increases, this process adds many layers of complexity( There are mounds of KPIs to track and optimize for. It’s expensive. There’s segmentation. Time of day. Design. CTA placement.), but we make it easy for you to understand and accomplish these steps for your business.

 Affordable email campaigns are within your reach. Are you ready to take the next step?

Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.- DemandMetric

Emails not optimized for mobile devices get deleted by a majority (80.3%) of users. 3 out of 10 users unsubscribe from the list if the emails are not mobile optimized.- BlueHornet

Marketers have witnessed an increase of 760% in email revenue from segmented campaigns.- Campaign Monitor

Email marketing has an average return rate of $38 for every $1 spent.- DMA

Affordable Email Campaigns within Reach. Are you ready?​

Email Marketing Tactics that Drive Results!​

Stage One: Design Brief & Exploratory Research

We get familiar with your business and its overall brand strategy. We will discuss in detail what your products/ services do for your customers, the image you want to convey, and your future business goals. We will also create research panels to better understand your competitors and clients to build logos that achieve the best brand recognition in your marketplace.

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Stage Two: One-on-one Brainstorming with Your Designer

Be a part of the design process. Work closely with your dedicated logo designer to achieve the perfect look for your logo. You will receive up to 10 different ideas to choose from, one of which will be the winner. Making a formally successful logo is important, but making something that communicates as a base for all the client’s endeavors is critical

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Stage Three: Logo Design & Revisions

Based off of our extensive research and conversations with you, we create many varying concepts from which to build off of, all signed off by you as our client. We then work towards dialing in every little detail of the logo(s) to capture you and your company’s essence visually.

Stage Four: Logo Integration into Published Materials

Our design team presents you with logo design concepts in context of applications relevant to you as a client. Some concepts are business cards, packaging materials, banners and ads, stationary design, and other promotional forms.

Stage Five: Receive all the file types for your Logo

Finally, we provide you with your full Logo package consisting of every possible variation in every file type needed for digital, every color gamut for print, and color schemes to more easily integrate into your current marketing materials, all neatly organized for you and backed up on our dedicated AWS cloud servers.

Not Your Run-of-the-mill Email Marketing Company

  • We want you to succeed!

This business was started because too many small business owners around us that we cared about were taken advantage of for online services. We understand the difficulty of running a business. Nothing makes us happier than seeing clients eyes light up when they see results from their efforts. Let’s work together as a team to create a future.

  • Streamlined Operation, Low Overhead

We believe that less is more and that is how we have modeled our business. We have a small tight-knit team of multi-specialized Austinites putting out work that rivals larger agencies without the agency price tag. We keep our operational costs low and pass on the savings to you. Affordable doesn’t have to mean cheap. It means accessible to the average business.

  • Low Risk Contracts

Cancel anytime with 30 days notice. We don’t lock you down for 6-12 months which is commonplace in the industry. Each month, you will see results and we are confident in that. If you ever want to cancel, we aren’t going to fight you. We will provide anything we can to make your transition to your new marketer seamless.

Tested Email Marketing Process​

Stage One: Audience Research & Data Collection

We get familiar with your email audience in order to cater emails to their wants and desires. We start gathering information with a signup form. Asking for too much information is known to decrease signups, so we only ask for what is needed to offer proper segmentation in your email campaigns.

Stage Two: Goals & Objectives Analysis

You only have a few seconds to capture the attention of a person through email so it is imperative that your emails capture attention and move readers to action. With your help, we will determine the best focus for your emails and incorporate into your campaign.

Stage Three: Email & Template Design

We design email tailored to your target audience using powerful call-to-actions and optimum product placement to generate high click-through rates. You will be provided with responsive email templates that can be used for future projects even if we part ways. Finally, your email will link back a strong landing page to achieve the results you desire.

Stage Four: Landing Page Design

We design email tailored to your target audience using powerful call-to-actions and optimum product placement to generate high click-through rates. You will be provided with responsive email templates that can be used for future projects even if we part ways. Finally, your email will link back a strong landing page to achieve the results you desire.

Stage Five: Email Campaign Optimization

All of our email marketing campaigns are monitored heavily. We perform split A/B testing to compare and optimize your campaign for maximum click-through and open rates. With this data, we can ensure industry best practices are used and fine tune your campaign so it delivers exactly what your target audience needs.

Stage Six: Data Analysis & Reports

We take all the quantified data accumulated and use it to determine user behavior surrounding your email campaigns. We develop a strategy focused around that data to create the best campaign designed specifically for you and your target audience. We can see what works and what doesn’t so there is zero financial waste. 

Frequently Asked Questions

Results

The key performance indicators we look at are conversions, open rates, click-through rates, and list growth.We will track this each month and report it to you. 

The optimal frequency to send email blasts to subscribers is 1-4 times per month. This is the frequency we use with our clients and they see great results. You can send emails once a month to put your business in front of their eyes. You could send email daily for more regular reminders. Just be conscious of open and unsubscribe rates. If your campaign starts to decline, you might have taken the email blasts a little too far.

You will receive monthly reports from us. If you need them more frequently, just let us know and we will provide the reports for anytime upon request.

Contracts and Setup Fees

Our contracts are ongoing with monthly charges.  If you wish to cancel the service, give us 30 days notification. After that time, we will return all information for your company back to you.

There is a one-time setup fee. It includes setting up your analytics accounts, website integration of analytics, and other administrative tasks. We will clean up your current website presence.

Absolutely! If you want to monitor your campaign inhouse we can provide evrything to get started. This includes about 5 responsive templates to work from, the tools to create emails for your subscribers, and a list of marketing best practices that we adhere too. Recurring costs can be a drain on a small business, but this option will provide you with lasting value and online growth.

As fast as you can pick up the phone, we can get started on your email campaign. You can expect the one-time setup to take about 1-2 weeks. Keep in mind that results are impacted by many factors, all of which will be monitored and optimized heavily throughout your campaign.

Working Together and What You Can Expect

Tech Support?!? Relax, you can take it easy. When you call, text or DM us, you will receive a local SEO Specialist of ours based right out of Austin, TX. These guys know how to rope a bull (no joke) and rope in a higher ranking for your business. This person will be your main point of contact and resolve all of your issues, big and small. 

First off, we will gain a better understanding of you and your business through a good ol’ fashioned chat. Our specialists will ask you a complete set of questions regarding your business and the goals you have. With that, we will create an email marketing plan for you filled with potential topics and suggested call-to-actions’ to achieve these goals in a respectable time. Finally, we will get back in touch with you or an employee from your marketing team and discuss these options with you.

Through our initial and followup conversations with you or an employee from your marketing team, we will determine topics that offer value to your target audience. Throughout your campaign, we will perform split A/B testing to see what works and what doesn’t. We will create high converting email templates to hold this content. All content will be passed by you for approval before publishing it.

These two metrics can serve as a good gauge to your campaign in the early part of its life. Email deliver rates is how often an email is successfully sent to your email subscribers.

An email open rate is the percentage of subscribers who opened your email in their inbox. This is one of the most important metrics to monitor. If your subscriber never opens your email, how will they convert to paying customers through your campaign?

Naudilus Media follows best practices pertaining to email marketing. All of our campaigns identify who you are in your sender name, make unsubscribing easy for your readers, practice list segmentation and organize content tailored to those different lists, cleaning your email lists, and not sending too much email to your subscribers.

For sure. If you already did the work and created an article you are passionate about, we can work out something special for you where you are only charged for the campaign monitoring, responsive email template design, and conversion testing we perform. 

While it is impossible to get an email to look perfect when opened across all email clients, there are ways to get pretty close to perfect. All the campaigns, Naudilus Media will create for your business utilize fully responsive email templates that adjust for any screen size.

We also perform tests across many major email clients to ensure that when opened, your email, its content and subject is properly displayed for viewing.

We never prevent anyone from unsubscribing from email campaigns. We make it easy as it is the law. To reduce unsubscribes from your campaign we implement many marketing practices such as list segmentation with tailored content, offer customized email frequency, and perform email frequency testing. These are just a few of the services we perform to ensure that our clients receive the best of results in their email marketing.

Let's get started today.

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